Acquisition History / Google / Simsim
Google Acquires Simsim
Announced July 21, 2021 — $100M
What happened
Simsim was a e-commerce business based in India; acquired by Alphabet/Google and integrated into or used as YouTube.
- Acquirer
- Target
- Simsim
- Announced
- July 21, 2021
- Price
- $100M
- Industry
- E-commerce
By the numbers
Frequently Asked Questions About This Acquisition
When did Google acquire Simsim?
Google acquired Simsim on July 21, 2021. This was Google's 245th publicly tracked acquisition out of 269 we have on record.
How much did Google pay for Simsim?
Google paid $100M for Simsim.
What does Simsim do?
Simsim was a e-commerce business based in India; acquired by Alphabet/Google and integrated into or used as YouTube.
What other E-commerce companies has Google acquired?
Google has made 2 acquisitions in E-commerce, including Simsim. See the full list on the E-commerce and Google acquisition pages.
More Google acquisitions
Intersect
$4.75B · 2025
Atlantic Quantum
Undisclosed · 2025
AdHawk Microsystems
Undisclosed · 2025
Wiz
$32B · 2025
HTC's Vive XR Team
$250M · 2025
More E-commerce acquisitions
Google acquires Rangespan
Undisclosed · 2014
Yahoo acquires VivaSmart
$8.9M · 2000
Intel acquires iCat Corporation
Undisclosed · 1998
Disney acquires Toysmart
Undisclosed · 1996