Google Acquires Ruba.com

Announced May 21, 2010

What happened

Ruba.com was a travel business based in United States; acquired by Alphabet/Google and integrated into or used as iGoogle.

Google's acquisition history

68th of 269 tracked deals

Disclosed prices

66 of 269 Google deals

Google's average disclosed price

$1.20B

Google's largest disclosed deal

Wiz ($32B)

Tracked acquisitions in 2010

115 across all acquirers

Google in Travel

1 acquisition

When did Google acquire Ruba.com?

Google acquired Ruba.com on May 21, 2010. This was Google's 68th publicly tracked acquisition out of 269 we have on record.

How much did Google pay for Ruba.com?

The price Google paid for Ruba.com was not publicly disclosed. Only 66 of Google's 269 tracked acquisitions have a disclosed price.

What does Ruba.com do?

Ruba.com was a travel business based in United States; acquired by Alphabet/Google and integrated into or used as iGoogle.

What other Travel companies has Google acquired?

Ruba.com is Google's only publicly tracked acquisition in Travel so far.