Google Acquires Fitbit

Announced January 14, 2021 — $2.10B

What happened

Fitbit was a wearables business based in United States; acquired by Alphabet/Google and integrated into or used as Wear OS.

Google's acquisition history

242nd of 269 tracked deals

Disclosed prices

66 of 269 Google deals

Google's average disclosed price

$1.20B

Google's largest disclosed deal

Wiz ($32B)

Tracked acquisitions in 2021

63 across all acquirers

Google in Wearables

1 acquisition

When did Google acquire Fitbit?

Google acquired Fitbit on January 14, 2021. This was Google's 242nd publicly tracked acquisition out of 269 we have on record.

How much did Google pay for Fitbit?

Google paid $2.10B for Fitbit.

What does Fitbit do?

Fitbit was a wearables business based in United States; acquired by Alphabet/Google and integrated into or used as Wear OS.

What other Wearables companies has Google acquired?

Fitbit is Google's only publicly tracked acquisition in Wearables so far.