Google Acquires Adscape

Announced February 16, 2007 — $23M

What happened

Adscape was a in-game advertising business based in United States; acquired by Alphabet/Google and integrated into or used as AdSense.

Google's acquisition history

33rd of 269 tracked deals

Disclosed prices

66 of 269 Google deals

Google's average disclosed price

$1.20B

Google's largest disclosed deal

Wiz ($32B)

Tracked acquisitions in 2007

95 across all acquirers

Google in In-game advertising

1 acquisition

When did Google acquire Adscape?

Google acquired Adscape on February 16, 2007. This was Google's 33rd publicly tracked acquisition out of 269 we have on record.

How much did Google pay for Adscape?

Google paid $23M for Adscape.

What does Adscape do?

Adscape was a in-game advertising business based in United States; acquired by Alphabet/Google and integrated into or used as AdSense.

What other In-game advertising companies has Google acquired?

Adscape is Google's only publicly tracked acquisition in In-game advertising so far.