Acquisition History / Google / Adometry

Google Acquires Adometry

Announced May 6, 2014

GoogleOnline advertising attribution2014

What happened

Adometry was a online advertising attribution business based in United States; acquired by Alphabet/Google and integrated into or used as Google Analytics AdSense.

Acquirer
Google
Target
Adometry
Announced
May 6, 2014
Price
Undisclosed
Industry
Online advertising attribution

By the numbers

Google's acquisition history
148th of 269 tracked deals
Disclosed prices
66 of 269 Google deals
Google's average disclosed price
$1.20B
Google's largest disclosed deal
Wiz ($32B)
Tracked acquisitions in 2014
130 across all acquirers
Google in Online advertising attribution
1 acquisition

Frequently Asked Questions About This Acquisition

When did Google acquire Adometry?

Google acquired Adometry on May 6, 2014. This was Google's 148th publicly tracked acquisition out of 269 we have on record.

How much did Google pay for Adometry?

The price Google paid for Adometry was not publicly disclosed. Only 66 of Google's 269 tracked acquisitions have a disclosed price.

What does Adometry do?

Adometry was a online advertising attribution business based in United States; acquired by Alphabet/Google and integrated into or used as Google Analytics AdSense.

What other Online advertising attribution companies has Google acquired?

Adometry is Google's only publicly tracked acquisition in Online advertising attribution so far.

Read the full article →

More Google acquisitions

See all 269 Google acquisitions →