Acquisition History / Good Glamm Group / Sirona Hygiene Pvt Ltd
Good Glamm Group Acquires Sirona Hygiene Pvt Ltd
Announced October 11, 2024 — $50.9M
What happened
Good Glamm Group completed an all-cash Rs 450 crore purchase of Sirona Hygiene, a direct-to-consumer feminine hygiene brand, in what was described as one of the largest cash exits for an Indian D2C startup. Sirona's co-founders Deep Bajaj and Mohit Bajaj stepped back from active roles as part of the transition.
- Acquirer
- Good Glamm Group
- Target
- Sirona Hygiene Pvt Ltd
- Announced
- October 11, 2024
- Price
- $50.9M
- Industry
- FemTech / personal hygiene D2C
- Buyer type
- Strategic acquirer
- Status
- Closed
By the numbers
Frequently Asked Questions About This Acquisition
When did Good Glamm Group acquire Sirona Hygiene Pvt Ltd?
Good Glamm Group acquired Sirona Hygiene Pvt Ltd on October 11, 2024. This was Good Glamm Group's 1st publicly tracked acquisition out of 1 we have on record.
How much did Good Glamm Group pay for Sirona Hygiene Pvt Ltd?
Good Glamm Group paid $50.9M for Sirona Hygiene Pvt Ltd.
What does Sirona Hygiene Pvt Ltd do?
Good Glamm Group completed an all-cash Rs 450 crore purchase of Sirona Hygiene, a direct-to-consumer feminine hygiene brand, in what was described as one of the largest cash exits for an Indian D2C startup. Sirona's co-founders Deep Bajaj and Mohit Bajaj stepped back from active roles as part of the transition.
What other FemTech / personal hygiene D2C companies has Good Glamm Group acquired?
Sirona Hygiene Pvt Ltd is Good Glamm Group's only publicly tracked acquisition in FemTech / personal hygiene D2C so far.