Acquisition History / Flowers Foods, Inc. / Purposeful Foods Holdings, Inc. (Simple Mills)
Flowers Foods, Inc. Acquires Purposeful Foods Holdings, Inc. (Simple Mills)
Announced February 21, 2025 — $795M
What happened
Simple Mills, founded in 2012, is a natural brand of premium better-for-you crackers, cookies, snack bars and baking mixes. Flowers Foods completed the acquisition of its parent Purposeful Foods Holdings on February 21, 2025 for $795.0M in cash, subject to post-closing adjustments.
- Acquirer
- Flowers Foods, Inc.
- Target
- Purposeful Foods Holdings, Inc. (Simple Mills)
- Announced
- February 21, 2025
- Price
- $795M
- Industry
- Better-for-you snacks and baking mixes
- Buyer type
- Strategic acquirer
- Status
- Closed
By the numbers
Frequently Asked Questions About This Acquisition
When did Flowers Foods, Inc. acquire Purposeful Foods Holdings, Inc. (Simple Mills)?
Flowers Foods, Inc. acquired Purposeful Foods Holdings, Inc. (Simple Mills) on February 21, 2025. This was Flowers Foods, Inc.'s 1st publicly tracked acquisition out of 1 we have on record.
How much did Flowers Foods, Inc. pay for Purposeful Foods Holdings, Inc. (Simple Mills)?
Flowers Foods, Inc. paid $795M for Purposeful Foods Holdings, Inc. (Simple Mills).
What does Purposeful Foods Holdings, Inc. (Simple Mills) do?
Simple Mills, founded in 2012, is a natural brand of premium better-for-you crackers, cookies, snack bars and baking mixes. Flowers Foods completed the acquisition of its parent Purposeful Foods Holdings on February 21, 2025 for $795.0M in cash, subject to post-closing adjustments.
What other Better-for-you snacks and baking mixes companies has Flowers Foods, Inc. acquired?
Purposeful Foods Holdings, Inc. (Simple Mills) is Flowers Foods, Inc.'s only publicly tracked acquisition in Better-for-you snacks and baking mixes so far.