Acquisition History / Emami Limited / IncNut Digital Private Limited (Vedix, SkinKraft)
Emami Limited Acquires IncNut Digital Private Limited (Vedix, SkinKraft)
Announced May 7, 2026 — $36.3M
What happened
Emami's board approved acquiring a 60% stake in IncNut Digital, owner of personalised beauty brands Vedix and SkinKraft, for ₹321 crore. Emami completed the purchase of 59.69% on 1 June 2026, making IncNut a subsidiary, with the balance to follow under the share subscription and purchase agreement.
- Acquirer
- Emami Limited
- Target
- IncNut Digital Private Limited (Vedix, SkinKraft)
- Announced
- May 7, 2026
- Price
- $36.3M
- Industry
- Beauty and personal care (D2C)
- Buyer type
- Strategic acquirer
- Status
- Closed
By the numbers
Frequently Asked Questions About This Acquisition
When did Emami Limited acquire IncNut Digital Private Limited (Vedix, SkinKraft)?
Emami Limited acquired IncNut Digital Private Limited (Vedix, SkinKraft) on May 7, 2026. This was Emami Limited's 2nd publicly tracked acquisition out of 2 we have on record.
How much did Emami Limited pay for IncNut Digital Private Limited (Vedix, SkinKraft)?
Emami Limited paid $36.3M for IncNut Digital Private Limited (Vedix, SkinKraft).
What does IncNut Digital Private Limited (Vedix, SkinKraft) do?
Emami's board approved acquiring a 60% stake in IncNut Digital, owner of personalised beauty brands Vedix and SkinKraft, for ₹321 crore. Emami completed the purchase of 59.69% on 1 June 2026, making IncNut a subsidiary, with the balance to follow under the share subscription and purchase agreement.
What other Beauty and personal care (D2C) companies has Emami Limited acquired?
IncNut Digital Private Limited (Vedix, SkinKraft) is Emami Limited's only publicly tracked acquisition in Beauty and personal care (D2C) so far.