Acquisition History / Disney / Playdom

Disney Acquires Playdom

Announced August 27, 2010 — $563M

DisneySocial gaming2010

What happened

Playdom was a social game developer for platforms such as Facebook.

Acquirer
Disney
Target
Playdom
Announced
August 27, 2010
Price
$563M
Industry
Social gaming

By the numbers

Disney's acquisition history
28th of 43 tracked deals
Disclosed prices
23 of 43 Disney deals
Disney's average disclosed price
$5.60B
Disney's largest disclosed deal
21st Century Fox (entertainment assets, cable networks and international networks) ($71.30B)
Tracked acquisitions in 2010
115 across all acquirers
Disney in Social gaming
1 acquisition

Frequently Asked Questions About This Acquisition

When did Disney acquire Playdom?

Disney acquired Playdom on August 27, 2010. This was Disney's 28th publicly tracked acquisition out of 43 we have on record.

How much did Disney pay for Playdom?

Disney paid $563M for Playdom.

What does Playdom do?

Playdom was a social game developer for platforms such as Facebook.

What other Social gaming companies has Disney acquired?

Playdom is Disney's only publicly tracked acquisition in Social gaming so far.

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