Acquisition History / Cvent / ON24, Inc.
Cvent Acquires ON24, Inc.
Announced December 30, 2025 — $400M
What happened
ON24, an intelligent engagement platform for B2B enterprise sales and marketing, agreed on December 30, 2025 to be acquired by event technology company Cvent in an all-cash transaction for total consideration of approximately $400M.
- Acquirer
- Cvent
- Target
- ON24, Inc.
- Announced
- December 30, 2025
- Price
- $400M
- Industry
- B2B engagement and webinar platform
- Buyer type
- Strategic acquirer
- Status
- Announced, not yet closed
By the numbers
Frequently Asked Questions About This Acquisition
When did Cvent acquire ON24, Inc.?
Cvent acquired ON24, Inc. on December 30, 2025. This was Cvent's 1st publicly tracked acquisition out of 1 we have on record.
How much did Cvent pay for ON24, Inc.?
Cvent paid $400M for ON24, Inc..
What does ON24, Inc. do?
ON24, an intelligent engagement platform for B2B enterprise sales and marketing, agreed on December 30, 2025 to be acquired by event technology company Cvent in an all-cash transaction for total consideration of approximately $400M.
What other B2B engagement and webinar platform companies has Cvent acquired?
ON24, Inc. is Cvent's only publicly tracked acquisition in B2B engagement and webinar platform so far.