Acquisition History / Card Factory plc / funkypigeon.com

Card Factory plc Acquires funkypigeon.com

Announced July 29, 2025 — $35.1M

Card Factory plcOnline greeting cards2025

What happened

funkypigeon.com is an online personalised greeting cards and gifts business. WH Smith sold it to Card Factory for an enterprise value of £26M after a strategic review.

Acquirer
Card Factory plc
Target
funkypigeon.com
Announced
July 29, 2025
Price
$35.1M
Industry
Online greeting cards
Buyer type
Strategic acquirer
Status
Announced, not yet closed

By the numbers

Card Factory plc's acquisition history
1st of 1 tracked deals
Disclosed prices
1 of 1 Card Factory plc deals
Card Factory plc's average disclosed price
$35.1M
Card Factory plc's largest disclosed deal
funkypigeon.com ($35.1M)
Tracked acquisitions in 2025
503 across all acquirers
Card Factory plc in Online greeting cards
1 acquisition

Frequently Asked Questions About This Acquisition

When did Card Factory plc acquire funkypigeon.com?

Card Factory plc acquired funkypigeon.com on July 29, 2025. This was Card Factory plc's 1st publicly tracked acquisition out of 1 we have on record.

How much did Card Factory plc pay for funkypigeon.com?

Card Factory plc paid $35.1M for funkypigeon.com.

What does funkypigeon.com do?

funkypigeon.com is an online personalised greeting cards and gifts business. WH Smith sold it to Card Factory for an enterprise value of £26M after a strategic review.

What other Online greeting cards companies has Card Factory plc acquired?

funkypigeon.com is Card Factory plc's only publicly tracked acquisition in Online greeting cards so far.

Read the full article →