Acquisition History / Brave Bison Group plc / System1 Group plc
Brave Bison Group plc Acquires System1 Group plc
Announced July 30, 2026 — $58.2M
What happened
System1 Group is a UK-listed marketing and advertising effectiveness research firm. Brave Bison announced a cash and share offer for the company.
- Acquirer
- Brave Bison Group plc
- Target
- System1 Group plc
- Announced
- July 30, 2026
- Price
- $58.2M
- Industry
- Marketing effectiveness research
- Buyer type
- Strategic acquirer
- Status
- Announced, not yet closed
By the numbers
Frequently Asked Questions About This Acquisition
When did Brave Bison Group plc acquire System1 Group plc?
Brave Bison Group plc acquired System1 Group plc on July 30, 2026. This was Brave Bison Group plc's 5th publicly tracked acquisition out of 5 we have on record.
How much did Brave Bison Group plc pay for System1 Group plc?
Brave Bison Group plc paid $58.2M for System1 Group plc.
What does System1 Group plc do?
System1 Group is a UK-listed marketing and advertising effectiveness research firm. Brave Bison announced a cash and share offer for the company.
What other Marketing effectiveness research companies has Brave Bison Group plc acquired?
System1 Group plc is Brave Bison Group plc's only publicly tracked acquisition in Marketing effectiveness research so far.
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