Apple Acquires Topsy

Announced December 2, 2013 — $200M

What happened

Acquired by Apple (Analytics); technology/product used in or became App Store, Apple Music, iTunes Store.

Apple's acquisition history

54th of 136 tracked deals

Disclosed prices

42 of 136 Apple deals

Apple's average disclosed price

$270.6M

Apple's largest disclosed deal

Tracked acquisitions in 2013

147 across all acquirers

Apple in Analytics

1 acquisition

When did Apple acquire Topsy?

Apple acquired Topsy on December 2, 2013. This was Apple's 54th publicly tracked acquisition out of 136 we have on record.

How much did Apple pay for Topsy?

Apple paid $200M for Topsy.

What does Topsy do?

Acquired by Apple (Analytics); technology/product used in or became App Store, Apple Music, iTunes Store.

What other Analytics companies has Apple acquired?

Topsy is Apple's only publicly tracked acquisition in Analytics so far.