Apple Acquires Semetric

Announced January 21, 2015 — $50M

What happened

Acquired by Apple (Music analytics); technology/product used in or became Apple Music, iTunes Store.

Apple's acquisition history

67th of 136 tracked deals

Disclosed prices

42 of 136 Apple deals

Apple's average disclosed price

$270.6M

Apple's largest disclosed deal

Tracked acquisitions in 2015

116 across all acquirers

Apple in Music analytics

1 acquisition

When did Apple acquire Semetric?

Apple acquired Semetric on January 21, 2015. This was Apple's 67th publicly tracked acquisition out of 136 we have on record.

How much did Apple pay for Semetric?

Apple paid $50M for Semetric.

What does Semetric do?

Acquired by Apple (Music analytics); technology/product used in or became Apple Music, iTunes Store.

What other Music analytics companies has Apple acquired?

Semetric is Apple's only publicly tracked acquisition in Music analytics so far.