Acquisition History / Amazon / Alexa Internet

Amazon Acquires Alexa Internet

Announced April 27, 1999 — $250M

Amazon1999

What happened

Acquired by Amazon; became/was integrated as Alexa Internet.

Acquirer
Amazon
Target
Alexa Internet
Announced
April 27, 1999
Price
$250M

By the numbers

Amazon's acquisition history
9th of 124 tracked deals
Disclosed prices
42 of 124 Amazon deals
Amazon's average disclosed price
$882.9M
Amazon's largest disclosed deal
Whole Foods Market ($13.70B)
Tracked acquisitions in 1999
74 across all acquirers

Frequently Asked Questions About This Acquisition

When did Amazon acquire Alexa Internet?

Amazon acquired Alexa Internet on April 27, 1999. This was Amazon's 9th publicly tracked acquisition out of 124 we have on record.

How much did Amazon pay for Alexa Internet?

Amazon paid $250M for Alexa Internet.

What does Alexa Internet do?

Acquired by Amazon; became/was integrated as Alexa Internet.

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